Ashok Appadurai

Detailed Profile

Ashok has an impressive record in creative strategic business development with wide experience in helping start-up businesses succeed. Educated with Masters degrees in Physics - Electronics & Spectroscopy and in Semiconductor Physics and Technology, he is able to adapt readily to the most complex technologies.

Ashok's career has covered many different roles, including project development, project management, product life-cycle management, cost modelling for new business concepts, cost control, customer support planning and business development. His bias for action drives teams to achieve beyond their expectations.

His first role with Hozur Instruments as Application and Marketing manager involved the transfer of infrared thermometry technology from UK to India. Achieving this goal required strategic marketing, presentations and consultative selling to multilevel audiences, developing a presence at trade-shows by setting up clear product demonstrations and providing vision and cost tools to win customers. He was asked to represent Hozur's business partner, Land Infrared, directly in India, showing great faith in his ability.

Before moving to Canada in 1997, Ashok was responsible for opening a new branch office for Digital Electronics Ltd. in India. Within 1 year his contribution to the manufacturing and distribution of their industrial process control instrumentation (SCADA and CAD peripheral devices) resulted in doubled sales. As a consequence, the company established itself as a significant player in the new region.

Between 1997 and 2004, Ashok joined Creo Inc, a technology company based in Burnaby, British Columbia, which revolutionized the printing industry through it’s innovative Hi-Tech hardware and software technology products. As Product Support Manager, he was instrumental in developing the model for the worldwide support business and for its successful implementation. Creo's reputation for 'Fabled Service' is derived in no small part from his contribution.

Ashok is an excellent communicator, a skill he puts to good use outside of work in coaching field hockey for under-fifteens